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Podcast | Matthew Primack on Fanatics’ multi-billion dollar evolution

Eoin Connolly sits down with Fanatics' SVP of international development to discuss how the company is expanding beyond its core ecommerce and merchandising business to create a global digital sports platform.

21 June 2022 SportsPro
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In another session from SportsPro Live at London’s Kia Oval, Eoin Connolly speaks to Matthew Primack, senior vice president of international development at ecommerce and merchandising giant Fanatics.

Primack explains how Fanatics has built partnerships with the likes of the National Football League (NFL), the National Basketball Association (NBA) and Formula One, where it aims to innovate and how its operations are being affected by supply chain and sustainability concerns.

They also discuss the implications of the company’s rapid growth in recent years, with widespread inward investment, the acquisition of collectibles brand Topps, and new projects in Web 3.0 and sports betting creating a digital fan platform.

Like what you hear? Discover more podcasts in our archive.

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