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Podcast | Six Nations CEO Ben Morel on the Autumn internationals, CVC and creating a year-round product

The in-depth conversation goes into how the annual international rugby union tournament is trying to create a year-round narrative via, investment, innovation and centralised thinking.

3 November 2022 SportsPro
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George Breare and Tom Bassam visit Six Nations HQ to talk to the annual European international rugby union tournament’s chief executive, Ben Morel.

Talking points:

  • The evolution of the Autumn Nations Series (1:02)
  • Making the best use of CVC’s investment (8:39)
  • The impact of the TikTok partnership (16:36)
  • How technology changes the commercial conversation (20:28)
  • The Six Nations’ broadcast strategy (24:46)
  • Will the Autumn Nations Series go to new territories? (30:08)
  • The health of the club game (37:28)

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