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Podcast | How Roblox works with sports, the collapse of FTX and Viaplay eyes the EFL

SVP of global partnerships Christina Wootton explains what the metaverse platform offers to the industry and how early movers are using it to reach young audiences.
17 November 2022 SportsPro
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SportsPro’s George Breare and Steve McCaskill are joined on the latest episode of the SportsPro Podcast by Christina Wootton, vice president of global partnerships, Roblox.

Before Wootton joins the conversation, the hosts wrap up some of the big sports industry news stories of the last week. Talking points:

  • The collapse of FTX and the impact of the cryptocurrency struggles (0:45)
  • Viaplay making moves for the English Football League (EFL) story (9:28)
  • Has the Rugby League World Cup been a success? (13:58)

Christina Wootton interview: 

  • How does Roblox work? (17:40)
  • As a metaverse, what does Roblox offer the sports industry? (22:28)
  • The process for partners to get involved (28:44)
  • Bringing live broadcasts into the platform (36:31)
  • What is Fifa World? (37:44)
  • What works in the Roblox metaverse? (43:00)

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