Recruitment, performance and fan engagement are but three areas that are being revolutionised by digital innovations.
Navigating an increasingly complex technological ecosystem that comprises big tech, startups and sports-specific vendors can be tricky. Mitch Heath, co-founder of Teamworks, and Katia Zavershinskaya, a technology lead who has experience working with Premier League soccer clubs, discuss what to look for when picking a technology partner, the importance of collaboration, and what the possibilities are for technology within sport.
