Sport has a unique ability to trigger emotional extremes. Meet the company seeking to measure them.
SportsPro’s George Breare is joined by Pedro Almeida, co-founder and chief executive of MindProber, to explore the Portuguese company’s vision to quantify and explore our emotional response to sporting events.
From charting the company’s beginnings in a laboratory to working with some of the largest broadcasters, brands and sports properties, the conversation covers:
- The role physiological data plays in evaluating sporting events and audience engagement (13:28)
- How Mindprober’s ‘galvanic skin response’ technology is optimising multi-frame broadcast sports such as golf and motorsport (35:36)
- Why emotional response is playing an increasing role in sports sponsorship evaluation (38:54)