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Podcast | Measuring the moments that matter with MindProber

Mindprober CEO Pedro Almeida joins the pod to explain how its platform analyses consumers’ physiological and behavioral responses to media content in real time.

31 January 2023 SportsPro
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Sport has a unique ability to trigger emotional extremes. Meet the company seeking to measure them. 

SportsPro’s George Breare is joined by Pedro Almeida, co-founder and chief executive of MindProber, to explore the Portuguese company’s vision to quantify and explore our emotional response to sporting events.

From charting the company’s beginnings in a laboratory to working with some of the largest broadcasters, brands and sports properties, the conversation covers:

  • The role physiological data plays in evaluating sporting events and audience engagement (13:28)
  • How Mindprober’s ‘galvanic skin response’ technology is optimising multi-frame broadcast sports such as golf and motorsport (35:36)
  • Why emotional response is playing an increasing role in sports sponsorship evaluation (38:54)
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