As the Cop26 Summit draws to a close, SportsPro editor at large Eoin Connolly speaks to commercial director Paul Guest, freshly returned from the Sport@COP event in Glasgow.
In this sustainability focused episode of the SportsPro Podcast the discussion turns to whether sports bodies can move beyond pledges to lasting action on climate change, prioritising a sustainability agenda and the industry’s storytelling power and networked influence as a buyer. Connolly and Guest also talk about holistic responses to the threat of extreme weather and Paul draws on some brand lessons from the Laureus Sport for Good Index.
