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Playbook | How to approach business planning in a testing and fast-moving environment

The CEO of Fuse reveals how UK-based agency is approaching future plannning, while juggling the needs of clients, staff and ownership.

14 December 2021 Matt Rogan
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SportsPro senior contributor Matt Rogan talks to Louise Johnson, chief executive at sports marketing agency Fuse, about business planning going into 2022.

In this episode of the Playbook Podcast they discuss how Johnson juggles daily and long-term planning in an organisation with 100 staff in the UK and another 250 around the world. Johnson also explains how she balances the needs of clients – including PepsiCo, McDonald’s, Nissan, and Carlsberg – with those of internal teams and Fuse’s parent, Omnicom.

Rogan and Johnson also lift the lid on how they look at how best to assess annual targets, growth and resources, and future changes and obligations, in a testing period for the industry.

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