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Playbook | What younger generations are bringing to the world of sports business

In a bonus episode of the Playbook Podcast, host Matt Rogan speaks with Will Gaffney, the founder of the Bat for a Chance cricket charity.

17 May 2022 SportsPro
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In what really is the final instalment of the Playbook Podcast, Matt Rogan is joined by Will Gaffney, the 17-year-old founder of the Bat for a Chance cricket charity.

Gaffney discusses how and why he decided to start the charity and reflects on his experiences of pitching the idea to senior chief executives while balancing the running of the organisation with the daily rigours of school life.

The pair also consider how the next generation is bringing fresh perspectives to the sports industry, why younger people are more likely take risks and what the leaders of tomorrow look like.

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