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Playbook | Managing through change with Wimbledon’s Alexandra Willis

The AELTC's communications and marketing director offers an insight into leading a business in transition.

8 February 2022 SportsPro
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The latest episode of the Playbook Podcast sees host Matt Rogan delve into an area that established businesses confront almost daily – managing change.

To take on the task, Rogan chats to Alexandra Willis, communications and marketing director for the All England Lawn Tennis Club (AELTC). The Wimbledon tennis Grand Slam has always embraced change and Willis lifts the lid on the process for managing this. The conversation covers internal communication, as well as putting in systems to maximise co-creation, plus how to actively and intentionally enable people to contribute.

Rogan and Willis also explore how the different elements of an organisation can be structured to embrace change – both formally and informally – as well as ensuring you have the right people in place to cope during transition periods.

Some personal news… the SportsPro Podcast has been nominated for a Sports Podcast Award. If you like what you hear, please vote for us in the Best Sports Business Podcast category here. Please note that you will have to register first.

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