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StreamTime | A guide to the NFL and YouTube’s Sunday Ticket deal

On this episode of the StreamTime Podcast we have back-to-back interviews with the key figures at the NFL and YouTube that provide everything you need to know about the future of the Sunday Ticket out-of-market package. Co-host Chris Stone is joined by NFL's vice president of digital media, Blake Stuchin, and then Jon Cruz, YouTube's global head of sports partnerships.

19 April 2023 Nick Meacham
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Talking points:

  • Intro and WWE and Ultimate Fighting Championship (UFC) merger – (0:12)
  • The National Football League’s (NFL) historic season – (14:30)
  • Evolution of the NFL and YouTube’s relationship (17:39)
  • The NFL’s dominance on social media (25:00)
  • Skydance and non-live NFL content – (29:58)
  • YouTube’s long term relationship strategy with the NFL – (46:53)
  • The Sunday Ticket fit in YouTube’s strategy (55:49)
  • What can fans expect of the YouTube TV experience – (58:58)
  • YouTube’s approach to fragmentation and discoverability (1:04:30)

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