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StreamTime | The NBA’s global approach

On this week's episode of the StreamTime Podcast SportsPro's chief executive, Nick Meacham, sits down with the NBA's managing director of Europe and Middle East, Ralph Rivera.

4 January 2023 Nick Meacham
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The conversation covers the National Basketball Association’s (NBA) international broadcast strategy, what the launch of the new NBA App means for the business, and how driving fan engagement.

Talking points:

  • Intro 
  • (6:50) – Interview with Ralph Rivera 
  • (51:26) – Analysis of the NBA’s strategy

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