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StreamTime | MLS exclusive on securing the Apple deal and Messi’s impact

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Seth Bacon, the executive vice president of media at MLS, to discuss the US soccer league’s growing media strategy.

9 August 2023 Nick Meacham
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Talking points:

  • How did the relationship between the MLS and Apple come together? – (3:04)
  • Taking on the production of the games – (10:00)
  • What are Apple’s objectives and how to meet those goals? (18:49)
  • How has the arrival of Lionel Messi impacted MLS? – (24:08)
  • How will the 2026 World Cup influence growth? – (33:28)
  • Can the MLS compete globally with other soccer leagues? – (41:35)

Like what you hear? Discover more podcasts in our archive.

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