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Podcast | Does the business of the Masters still make sense in the age of LIV Golf?

The Masters, arguably golf's most iconic major, will see the eyes of the sporting world turn to Augusta this week. It may be a tradition unlike any other, but does it still make sense as a business? Golf's other big events make more money and offer a more modern fan experience. George Breare and Tom Bassam explore the reasons why the Masters can afford to be stuck in its ways, while also asking what the tournamemt's future looks like.

6 April 2023 SportsPro
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Talking Points:

  • What the clash with LIV Golf does for the Masters (1:52)
  • The Masters as a proxy in the battle (5:14)
  • How the business of the Masters works (7:08)
  • Can this traditional approach endure? (15:40)
  • We are up for an award! Here is how you can vote for us (18:20)
  • Plus, the National Basketball Association’s (NBA) new CBA (20:00)
  • Endeavor’s deal for WWE (28:13)
  • The English Football League (EFL) and Sky enter exclusive rights talks (34:04)

The SportsPro Podcast is delighted to have been nominated (for the second year in a row) for a Sports Podcast Award in the sports business category. If you enjoy the show we would really appreciate it if you could give us a vote here (you will need to register before voting).

Like what you hear? Discover more podcasts in our archive.

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