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StreamTime | Disney Star’s and the world’s largest sports market: A deep dive into India

For this edition of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Sanjog Gupta, head of sports, Disney Star. Gupta provides an in-depth look into the evolving Indian marketplace and the incredible growth of the IPL.

7 June 2023 Nick Meacham
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Talking points:

  • What is the scale of the Indian sports industry? – (4:50)
  • How has the Indian marketplace evolved over the last decade? – (18:44)
  • How do regional sports networks in India compare to the US? – (26:48)
  • How Disney Star scaled its subscriber base and tech capabilities? – (30:40)
  • How does the Indian Premier League (IPL) impact the broader Disney Star strategy? (37:42)
  • What were the considerations around decisions such as not pursuing the IPL digital rights and the strategic role of free-to-air? (45:06)
  • What are the opportunities for international sports properties looking to enter India? – (56:50)

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