Talking points:
- What makes the Malaysian market unique? – (7:50)
- In a diverse market, how does Astro hyper localise its approach? (14:09)
- How has Astro committed to growing local sports to compete with international brands like the Premier League and National Basketball Association (NBA)? – (22:08)
- How Astro leverage advertising and FAST support to diversify their business model? – (22:08)