<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

StreamTime | The Astro CEO’s how to guide to building a local sports audience

On this episode of the StreamTime Podcast our guest is Euan Smith, the CEO of Astro, who shares insights into Malaysia’s changing audience and how the broadcaster is taking a hands on approach to growing the popularity of domestic sports.

6 September 2023 Nick Meacham
FOLLOW OUR PODCASTS google overcast castbox

Talking points: 

  • What makes the Malaysian market unique? – (7:50)
  • In a diverse market, how does Astro hyper localise its approach? (14:09)
  •  How has Astro committed to growing local sports to compete with international brands like the Premier League and National Basketball Association (NBA)? – (22:08)
  • How Astro leverage advertising and FAST support to diversify their business model? – (22:08)

Like what you hear? Discover more podcasts in our archive.

1 / 1insight articles read

You’ve reached your article limit for this month. Please create a free account to continue enjoying our content.


Have an account?