Playbook Podcast | How to launch a new business strategy with Limelight Sports’ Craig Dews

SportsPro senior contributor Matt Rogan speaks to Craig Dews, chief executive of Limelight Sports, a marketing agency that unlocks the power of participation sport.

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SportsPro senior contributor Matt Rogan speaks to Craig Dews, chief executive of Limelight Sports, a marketing agency that unlocks the power of participation sport.

They discuss the truth about building and launching a new strategy, at a point where so much of the sports industry – not least the mass participation space – has had to rethink how and why it does things. The conversation covers how best to assess an organisation’s needs in an uncertain future, the realities of change management in the face of day-to-day priorities, bringing staff on board for the journey and judging progress along the way.


The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.