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How Hookit unlocks the real value of brand data

Hookit has partnered with SportsPro to provide insights into key trends in the sports sponsorship space, specifically when it comes to the value athletes, teams, and leagues are driving for their sponsoring brands.

15 February 2018 Guest Contributor

Hookit data and the Hookit Valuation Model (HVM) will be used to power the SportsPro 50 Most Marketable Athletes rankings and a new list of the most influential Sports Brands, allowing front office and sports marketing professionals to get a glimpse into the true state of the industry using Hookit’s single-source platform for data covering TV, print, digital, and social media.


Leading sponsorship analytics & valuation platform for sports

Provide real-time, data driven intelligence to maximize sponsorships

Hookit is the leading sponsorship analytics and valuation platform for sports. Hookit developed the first, most trusted standard in the global marketplace, known as the Hookit Valuation Model, that effectively measures $5B per month of previously unknown sponsorship value that brands receive from athletes, teams, leagues, venues, and events in social and digital media. Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships. For more information, visit www.hookit.com.

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