Playbook Podcast | How to innovate in a traditional organisation Goodwood’s Tracey Greaves

The latest in a series of practical conversations with leaders inside and outside sport, this episode looks at balancing tradition with innovation.

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SportsPro senior contributor Matt Rogan returns to talk to Tracey Greaves, chief commercial officer and chief executive of Kinrara at the Goodwood Group.

They discuss the unique challenges of leading the commercial fortunes of a wide array of businesses within the historic organisation, balancing tradition with innovation for an iconic brand and building a premium experience that delivers on customer expectations.

They also look at launching new ventures in a post-pandemic world, while Greaves explains how the Kinrara consulting arm will extend the Goodwood success story. 


The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.