Sports business insights on broadcast, streaming, sponsorship and tech - Insights

Opinion

Minal Modha | Why Netflix won’t be bidding for your live sports rights anytime soon

Opinion 22 September 2023

Analysis

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

Analysis 21 September 2023

Analysis

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

Analysis 21 September 2023

Features

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Features

The Tech Stack: How digital is driving the Rugby World Cup’s bid to be the world’s third biggest sport event

Features 18 September 2023

Where Twitch meets the Tour de France: Inside trail running’s preeminent content factory

14 September 2023

Why brands and rights holders should be putting women athletes at the centre of their marketing…

14 September 2023

The Deals Debrief: Washington Commanders, Saudi Arabia and Adidas among those making headlines …

12 September 2023

The Tech Stack: How technology and media bring the Premier League to life

11 September 2023

Features

Ten years of Thomas Bach: How has the Olympics evolved during his IOC presidency?

Thomas Bach has just reached a decade as IOC president, a period that has been defined by a series of reforms and unprecedented challenges. Less than a year out from Paris 2024, SportsPro speak…

Features 8 September 2023

Features

‘We have to evaluate every opportunity’: LPGA commissioner Mollie Marcoux Samaan on prize money growth, the LIV-PGA merger, and her vision for women’s golf

Features 31 August 2023

Features

‘Sport is a big part of who we are’: How Ottawa’s Masters Indigenous Games is harnessing the power of sport to bring communities together

Features 23 August 2023

Analysis

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Analysis

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

After news of BioSteel’s bankruptcy filing, SportsPro takes a closer look at what the company’s plight says about the sports drink market and the implicatio…

Analysis 21 September 2023

Analysis

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

It has been more than five years since US states were permitted to legalise sports betting, opening up a multibillion-dollar market. With leagues, teams, brands…

Analysis 21 September 2023

Analysis

SportsPro Reviews… Rematch’s Rumble in the Jungle

Sport meets Secret Cinema in Rematch’s recreation of Muhammad Ali’s epic fight against George Foreman in Zaire. SportsPro travelled back nearly 50 years in …

Analysis 19 September 2023

Opinion

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Opinion

Minal Modha | Why Netflix won’t be bidding for your live sports rights anytime soon

Opinion 22 September 2023

Why we’re applying a market research lens to SportsPro’s 50 Most Marketable Athletes

15 September 2023

Steve McCaskill | The Charter dispute shows cable isn’t dead but ESPN isn’t the master of t…

14 September 2023

The rights holder playbook: Three winning strategies to make the most of your content

4 September 2023

Shikha Tandon | How I transitioned from swimming in the Olympics to a career in sports tech

25 August 2023

Opinion

Why qualitative research is vital when measuring athlete marketability

SportsPro’s 14th annual list of the world’s 50 Most Marketable Athletes is due to drop in October following the most extensive assessment of athlete marketability ever undertaken. Ahead of …

Opinion 21 August 2023

Opinion

ESPN, DAZN, and why sports broadcasters want to become all-in-one digital platforms

Opinion 17 August 2023

Opinion

Ed Warner | Budapest can deliver a strong world championships but athletics needs a complete rebuild to rediscover its relevance

Opinion 14 August 2023

Interviews

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Interviews

Ali Russell on Extreme E’s broadcast strategy, expanding into new markets, and the purpose of hydrogen-powered racing

Extreme E’s new managing director Ali Russell chats to BlackBook Motorsport about the off-road electric SUV series’ “always on” approach to broadcasting…

Interviews 30 August 2023

Interviews

A two-way learning experience and confidence in the future: The NEW ERA Steering Group reflects on 2022/23

With applications now open for the second year of NEW ERA, SportsPro asks members of the Steering Group, including individuals at the NBA, ATP Media and the RFU…

Interviews 18 August 2023

Podcasts

StreamTime | Sports industry trends from APAC and ONE Championship CEO Chatri Sityodtong

StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the sports media landscape in APAC including its challenges and opportunities for properties lo…

Interviews 16 August 2023

Minal Modha | Why Netflix won’t be bidding for your live sports rights anytime soon

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

MORE INSIGHTS

Podcast | The Solheim Cup’s big moment, a ‘Rumbl…

StreamTime | NFL v Premier League… grading ear…

SportsPro Reviews… Rematch’s Rumble in the Jungl…

The Tech Stack: How digital is driving the Rugby Wor…

Features

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The Tech Stack: How digital is driving the Rugby World Cup’s bid to be the world’s third biggest sport event

Where Twitch meets the Tour de France: Inside trail running’s preeminent content factory

Why brands and rights holders should be putting women athletes at the centre of their marketing…

The Deals Debrief: Washington Commanders, Saudi Arabia and Adidas among those making headlines …

The Tech Stack: How technology and media bring the Premier League to life

Ten years of Thomas Bach: How has the Olympics evolved during his IOC presidency?

‘We have to evaluate every opportunity’: LPGA commissioner Mollie Marcoux Samaan on prize money growth, the LIV-PGA merger, and her vision for women’s golf

‘Sport is a big part of who we are’: How Ottawa’s Masters Indigenous Games is harnessing the power of sport to bring communities together

Analysis

VIEW ALL

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

SportsPro Reviews… Rematch’s Rumble in the Jungle

Opinion

VIEW ALL

Minal Modha | Why Netflix won’t be bidding for your live sports rights anytime soon

Why we’re applying a market research lens to SportsPro’s 50 Most Marketable Athletes

Steve McCaskill | The Charter dispute shows cable isn’t dead but ESPN isn’t the master of t…

The rights holder playbook: Three winning strategies to make the most of your content

Shikha Tandon | How I transitioned from swimming in the Olympics to a career in sports tech

Why qualitative research is vital when measuring athlete marketability

ESPN, DAZN, and why sports broadcasters want to become all-in-one digital platforms

Ed Warner | Budapest can deliver a strong world championships but athletics needs a complete rebuild to rediscover its relevance

Interviews

VIEW ALL

Ali Russell on Extreme E’s broadcast strategy, expanding into new markets, and the purpose of hydrogen-powered racing

A two-way learning experience and confidence in the future: The NEW ERA Steering Group reflects on 2022/23

StreamTime | Sports industry trends from APAC and ONE Championship CEO Chatri Sityodtong

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Minal Modha | Why Netflix won’t be bidding for your live sports rights anytime soon

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

MORE INSIGHTS

Features

The Tech Stack: How digital is driving the Rugby World Cup’s bid to be the world’s third biggest sport event

‘We have to evaluate every opportunity’: LPGA commissioner Mollie Marcoux Samaan on prize money growth, the LIV-PGA merger, and her vision for women’s golf

‘Sport is a big part of who we are’: How Ottawa’s Masters Indigenous Games is harnessing the power of sport to bring communities together

Analysis

Opinion

Minal Modha | Why Netflix won’t be bidding for your live sports rights anytime soon

ESPN, DAZN, and why sports broadcasters want to become all-in-one digital platforms

Ed Warner | Budapest can deliver a strong world championships but athletics needs a complete rebuild to rediscover its relevance

Interviews

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