Features
SportsPro Magazine
Having evolved from the acclaimed BusinessF1 sports magazine in March 2008, SportsPro has become the most highly respected B2B magazine for the finance, business and sponsorship industry behind the world's major sports.
Subscribe PreviewMore Features
New horizons: Seven sports event destinations to watch in the years ahead
SportsPro presents seven destinations whose escalating event hosting ambitions have marked them out as ones to watch on the global sporting map.
One city, one voice: Uncovering Ottawa’s plans for becoming a global sporting destination
Sport is deeply ingrained within the cultural fabric of Ottawa. Home to several professional teams, world-class infrastructure and a tight-knit band of public and private stakeholders, Canada’s capital is taking steps to become a global destination for all types of events.
Eco epicentre: How Copenhagen is pushing boundaries for sustainability in sport
The Danish capital has long been hailed for its eco efforts and hosting events to help build lasting legacies. Now, the city intends to keep positioning itself as a leading location for sports ready to show sustainable responsibility.
Shining through: How Queensland restated its hosting credentials during the pandemic
Queensland’s reputation as a leading destination for major international events has been growing for some time, but the region’s crucial part in Australian sport’s post-Covid recovery might just have helped to put Brisbane in the box seat for the 2032 Olympic Games.
Destinations Report 2021: The state of play
As the world begins to shake off the aftereffects of the pandemic, the return of major events and international tourism will come as welcome signs of economic recovery. Covid-19 may have altered the business of event hosting for the foreseeable future, but sport will continue to play a central role in putting destinations on the map.
Destinations Report 2021
As the world begins to re-emerge from the punishing hold of the Covid-19 pandemic, the major events and international tourism industry is showing sign of life. Throughout this week SportsPro will be profiling the destinations putting themselves on the map and some of those hoping to do so.
Turning the tables: Why the ITTF believes World Table Tennis will revolutionise the sport
Despite being played in hotel lobbies, WeWork offices and underground bars around the world, table tennis has until now struggled to gain a regular foothold outside of Asia. But with a new commercial model and revamped event structure in place, the International Table Tennis Federation believes the sport is finally in a position to realise its global potential.
Out now: SportsPro Issue 113 - Federations and host destinations
Issue 113 of SportsPro magazine charts the Olympic movement’s commercial transformation and assesses how host destinations are plotting their post-Covid revival.
Ride to survive: UCI president David Lappartient’s cycling vision
Unity has been a watchword for David Lappartient ever since he became president of the International Cycling Union nearly four years ago. Having succeeded in keeping the show on the road throughout a heavily disrupted 2020, the Frenchman lays out his vision to ensure the entire sport of cycling pulls together in the face of adversity.
Winning gold: Inside the Olympic movement’s commercial transformation
For all the unique difficulties of Tokyo 2020, the Olympic Games' commercial transformation looks set to continue right through the decade. Timo Lumme, the IOC's director of TV and marketing services, talks about pursuing long-term strategic change when partners’ immediate needs are so pressing.
SportsPro Ten Influencers: Technologists
SportsPro presents its inaugural class of ten influential technologists whose work is setting the standard across sport globally.
Formula E in 2021… Alberto Longo on how the all-electric series is driving its sustainable agenda
As the all-electric Formula E returns for a Diryah night race to open its Covid-delayed seventh season, deputy chief executive and co-founder Alberto Longo discusses its response to difficult times, its emerging commercial project, and how it will keep pushing for sustainable innovation as others join the cause.
America goes all in: The state of play in the US sports betting market
In 2018, US states were given the power to legalise sports betting. Approaching three years on from that momentous ruling, what is the situation in the country’s multi-billion dollar betting market and how influential will gambling be in shaping US sport’s earning prospects?
Phil de Picciotto on building Octagon, signing Steffi Graf, and the role of an agency in 2021
Phil de Picciotto, the founder and president of Octagon, explains how a startup that was created in “literally 21 days” has morphed into one of the most ubiquitous agencies in sports and entertainment.
Investor roundtable: Sports tech experts talk trends, startups and entrepreneurs to watch in 2021
Investors, advisors, executives and analysts from around the world share their views on the top sports tech trends to watch this year.
Sports Tech Investment Week | A SportsPro special series
From budding startups to the investors whose capital is helping to scale innovative businesses, all this week SportsPro will profile and hear from some of the key players shaping the sports tech ecosystem.
