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William Hill




Betting and gaming

Company Size

10,001+ employees


London, England

NHL 2022/23 commercial guide: Every team, every sponsor, all the major TV deals

As the Nashville Predators and San Jose Sharks prepare to face off in Prague, SportsPro breaks down the commercial picture in North America's preeminent ice hoc...


7 October 2022

Endeavor and OpenBet knock US$400m off acquisition price amid market turndown

Agency giant had originally agreed US$1.2bn deal for betting firm last year.


1 July 2022

“You can’t do this anywhere else”: Why Las Vegas sees mobile betting as an opportunity, not a threat

The liberalisation of gambling laws in the US has ended Las Vegas' monopoly. But as punters flock to the desert to wager on March Madness, Caesars Entertainment...


1 April 2022

The FA will not sell live UK streaming rights for the FA Cup to betting companies when the next tender goes to market
Report: FA Cup streaming rights will not be sold to betting firms in next tender

Current deal allows gambling firms to reserve live game broadcasts for customers placing bets.

Media Rights

11 January 2022

Cazoo has become the new title sponsor of the PDC World Darts Championship
PDC and Cazoo ink World Darts Championship naming rights deal

Digital car retailer expands deal with darts promoter to cover eight tournaments.


11 January 2022

Report: NBA broadcast rights targeted by DraftKings, FanDuel and Caesars

US betting firms look to challenge traditional networks for new live rights contracts.

Media Rights

20 October 2021

Endeavor strengthens sports betting offering with US$1.2bn OpenBet acquisition

Sports and entertainment firm to combine gambling platform with IMG Arena to create end-to-end solution.


28 September 2021

888 snaps up William Hill’s European business for UK£2.2bn

Gibraltar-based betting firm's deal for rival includes 1,400 UK betting shops.


10 September 2021