Website
Founded
1984
Sector
Airlines
Company Size
5,001-10,000 employees
Location
Crawley, UK
Analysis
‘We want to be penetrating popular culture’: How McLaren Racing are engaging the next generation of motorsport fans
Claire Cronin, chief marketing officer for McLaren Racing, explains how the team is constantly evolving its content strategy, the benefits of expanding into oth...
Analysis
31 May 2022
News
New York and Ottawa clubs set to land in English rugby league
The RFL to confirm new transatlantic clubs for third-tier in 2020.
Politics & Governance
12 April 2019
News
Former Saracens director joins Premiership Rugby
Former Saracens commercial director, Paul Sherrell, has been appointed as the new head of partnerships at Premiership Rugby.
Movers & Shakers
7 April 2014
News
Virgin to run Formula E team
Virgin has become the latest company to confirm its involvement in Formula E, the all-new electric motorsport series set to launch next year.
Investment
5 December 2013
Opinion
How NFL sponsors are helping to take America’s game to the UK
The first of two 2013/14 National Football League (NFL) regular-season games takes place in London this weekend, with the Minnesota Vikings hosting the Pittsbur...
Opinion
26 September 2013
Scotiabank, Virgin join CPL party; Hawksbills get sponsor
Scotiabank and Virgin are the latest brands to sponsor the Limacol Caribbean Premier League (LCPL) Twenty20 cricket tournament.
Sponsorship
29 July 2013
News
Goldschmidt to lead NFL’s UK sponsorship division
The National Football League (NFL) has appointed Alexandra Goldschmidt as the new sponsorship manager at its London office as the organisation continues to focu...
Movers & Shakers
15 May 2013
UAE and soccer dominate airlines’ sports sponsorship
Middle Eastern airlines Emirates and Etihad accounted for nearly half of the total global airlines’ sports sponsorship expenditure in 2012.
Sponsorship
25 March 2013
