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Virgin Atlantic





Company Size

5,001-10,000 employees


Crawley, UK

‘We want to be penetrating popular culture’: How McLaren Racing are engaging the next generation of motorsport fans

Claire Cronin, chief marketing officer for McLaren Racing, explains how the team is constantly evolving its content strategy, the benefits of expanding into oth...


31 May 2022

New York and Ottawa clubs set to land in English rugby league

The RFL to confirm new transatlantic clubs for third-tier in 2020.

Politics & Governance

12 April 2019

Former Saracens director joins Premiership Rugby

Former Saracens commercial director, Paul Sherrell, has been appointed as the new head of partnerships at Premiership Rugby.

Movers & Shakers

7 April 2014

Virgin to run Formula E team

Virgin has become the latest company to confirm its involvement in Formula E, the all-new electric motorsport series set to launch next year.


5 December 2013

How NFL sponsors are helping to take America’s game to the UK

The first of two 2013/14 National Football League (NFL) regular-season games takes place in London this weekend, with the Minnesota Vikings hosting the Pittsbur...


26 September 2013

Scotiabank, Virgin join CPL party; Hawksbills get sponsor

Scotiabank and Virgin are the latest brands to sponsor the Limacol Caribbean Premier League (LCPL) Twenty20 cricket tournament.


29 July 2013

Goldschmidt to lead NFL’s UK sponsorship division

The National Football League (NFL) has appointed Alexandra Goldschmidt as the new sponsorship manager at its London office as the organisation continues to focu...

Movers & Shakers

15 May 2013

UAE and soccer dominate airlines’ sports sponsorship

Middle Eastern airlines Emirates and Etihad accounted for nearly half of the total global airlines’ sports sponsorship expenditure in 2012.


25 March 2013