WNBA Draft top pick previously had a NIL deal with Under Armour.

With the IPL back underway, SportsPro's features editor picks out some of the factors driving increased sponsorship revenue for India's T20 franchises.

NBA star’s deal has clauses that could result in a lifetime deal.

Baltimore-based sportswear brand inks broad, multi-year pact with spring football league.

All the week’s Movers & Shakers in one place.

As the sports business swings back into action for another year, SportsPro ponders some of the storylines set to unfold over the coming 12 months.

As the curtain comes down on 2022, SportsPro presents a month-by-month look back at the deal-making highlights from the past year.

Baltimore-based sportswear brand already had personal deal with league co-owner Dwayne 'The Rock' Johnson.