Sports goods and apparel
WNBA Draft top pick previously had a NIL deal with Under Armour.
10 May 2023
With the IPL back underway, SportsPro's features editor picks out some of the factors driving increased sponsorship revenue for India's T20 franchises.
6 April 2023
NBA star’s deal has clauses that could result in a lifetime deal.
31 March 2023
Baltimore-based sportswear brand inks broad, multi-year pact with spring football league.
28 February 2023
All the week’s Movers & Shakers in one place.
Politics & Governance
6 January 2023
As the sports business swings back into action for another year, SportsPro ponders some of the storylines set to unfold over the coming 12 months.
5 January 2023
As the curtain comes down on 2022, SportsPro presents a month-by-month look back at the deal-making highlights from the past year.
20 December 2022
Baltimore-based sportswear brand already had personal deal with league co-owner Dwayne 'The Rock' Johnson.
8 December 2022