
1996
Sports goods and apparel
10,001+ employees
Baltimore, Maryland
WNBA Draft top pick previously had a NIL deal with Under Armour.
Personal Endorsement
10 May 2023
With the IPL back underway, SportsPro's features editor picks out some of the factors driving increased sponsorship revenue for India's T20 franchises.
Opinion
6 April 2023
NBA star’s deal has clauses that could result in a lifetime deal.
Personal Endorsement
31 March 2023
Baltimore-based sportswear brand inks broad, multi-year pact with spring football league.
Sponsorship
28 February 2023
All the week’s Movers & Shakers in one place.
Politics & Governance
6 January 2023
As the sports business swings back into action for another year, SportsPro ponders some of the storylines set to unfold over the coming 12 months.
Analysis
5 January 2023
As the curtain comes down on 2022, SportsPro presents a month-by-month look back at the deal-making highlights from the past year.
Analysis
20 December 2022
Baltimore-based sportswear brand already had personal deal with league co-owner Dwayne 'The Rock' Johnson.
Sponsorship
8 December 2022