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Under Armour




Sports goods and apparel

Company Size

10,001+ employees


Baltimore, Maryland

Aliyah Boston scores Adidas endorsement deal

WNBA Draft top pick previously had a NIL deal with Under Armour.

Personal Endorsement

10 May 2023

Five IPL sponsorship trends for the 2023 season

With the IPL back underway, SportsPro's features editor picks out some of the factors driving increased sponsorship revenue for India's T20 franchises.


6 April 2023

Steph Curry named president of Under Armour brand in expanded partnership

NBA star’s deal has clauses that could result in a lifetime deal.

Personal Endorsement

31 March 2023

XFL names Under Armour as founding corporate partner in expanded deal

Baltimore-based sportswear brand inks broad, multi-year pact with spring football league.


28 February 2023

Under Armour names Stephanie Linnartz as CEO, plus more

All the week’s Movers & Shakers in one place.

Politics & Governance

6 January 2023

23 questions for the sports industry in 2023

As the sports business swings back into action for another year, SportsPro ponders some of the storylines set to unfold over the coming 12 months.


5 January 2023

2022 in review: The sports business year in deals

As the curtain comes down on 2022, SportsPro presents a month-by-month look back at the deal-making highlights from the past year.


20 December 2022

XFL signs up Under Armour as uniform partner ahead of 2023 return

Baltimore-based sportswear brand already had personal deal with league co-owner Dwayne 'The Rock' Johnson.


8 December 2022