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Under Armour


Founded

1996

Sector

Sports goods and apparel

Company Size

10,001+ employees

Location

Baltimore, Maryland

The BBC's director of sport Barbara Slater has announced she will retire in 2024.
BBC director of sport Barbara Slater to retire, plus more

All of the week’s Movers & Shakers in one place.

Movers & Shakers

8 September 2023

Report: Notre Dame lands US$10m per year Under Armour extension

Nike and Adidas miss out as Baltimore-based brand commits to increase fee from current US$9m per year contract.

Sponsorship

2 August 2023

MLB commissioner Rob Manfred secures contract extension, plus more

All of the week’s Movers & Shakers in one place.

Politics & Governance

28 July 2023

World Surf League CEO Erik Logan leaves mid-season, plus more

All of the week’s Movers & Shakers in one place.

Politics & Governance

30 June 2023

Aliyah Boston scores Adidas endorsement deal

WNBA Draft top pick previously had a NIL deal with Under Armour.

Personal Endorsement

10 May 2023

Five IPL sponsorship trends for the 2023 season

With the IPL back underway, SportsPro's features editor picks out some of the factors driving increased sponsorship revenue for India's T20 franchises.

Opinion

6 April 2023

Steph Curry named president of Under Armour brand in expanded partnership

NBA star’s deal has clauses that could result in a lifetime deal.

Personal Endorsement

31 March 2023

XFL names Under Armour as founding corporate partner in expanded deal

Baltimore-based sportswear brand inks broad, multi-year pact with spring football league.

Sponsorship

28 February 2023