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Sports property

Company Size

201-500 employees


Las Vegas, USA

Ari Emanuel reveals Endeavor nearly bought Formula One before Liberty

Agency giant's CEO says the ‘US$10bn’ price tag put off bid.


2 June 2023

PFL adds Francis Ngannou as strategic partner to fuel Africa expansion

Former UFC heavyweight champion named minority equity owner and chairman of PFL Africa.

Politics & Governance

17 May 2023

UFC powers Endeavor to Q1 revenue of US$1.6bn

Sports division saw agency’s income increase by US$56.6m YoY.


10 May 2023

PTO Tour to air on StarzPlay Sports in MENA

All 2023 races to air live across 24 countries.

Media Rights

28 April 2023

Virtual Tables adds Tempus Ex Machina’s AI video tech to digital autograph platform

Athletes can add live autographs on digital video content to create new products for fans.


25 April 2023

UFC to transform PPVs into immersive 8K ‘shared reality’ experience

Major events will be shown at Cosm’s dedicated facilities, making remote fans feel they are there in person.

Broadcast Technology

19 April 2023

Meta tests members-only spaces in Horizon Worlds metaverse environment
Meta opens Horizon Worlds VR environment to under-18s

Users aged between 13 and 17 in the US and Canada can now access sports-themed experiences.

Social Media & Fan Engagement

19 April 2023

Marie Donoghue on Amazon’s NFL deal and Prime Video’s next steps in sport

Amazon’s vice president of global sports video reflects on the streaming giant’s debut year as the exclusive home of Thursday Night Football and discusses t...


17 April 2023