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Company Size

1,000 - 5,000 employees


San Francisco

Where Twitch meets the Tour de France: Inside trail running’s preeminent content factory

Still only 20 years old, UTMB Mont-Blanc has grown rapidly to become a much-loved yet increasingly commercialised spectacle far removed from the otherwise grass...


14 September 2023

Ali Russell on Extreme E’s broadcast strategy, expanding into new markets, and the purpose of hydrogen-powered racing

Extreme E’s new managing director Ali Russell chats to BlackBook Motorsport about the off-road electric SUV series’ “always on” approach to broadcasting...


30 August 2023

Attendance milestones, viewership records and a social media bonanza: The 2023 Women’s World Cup in numbers

With the ninth edition of the Fifa Women’s World Cup now in the books, SportsPro rounds up the headline figures from a historic tournament which saw records t...


24 August 2023

How James Harden sold 10,000 wine bottles in 14 seconds and the potential of live commerce for sport

After NBA free agent James Harden’s introduction to China’s online shopping culture, SportsPro takes a closer look at whether live commerce might have a fut...


24 August 2023

MLB commissioner Rob Manfred secures contract extension, plus more

All of the week’s Movers & Shakers in one place.

Politics & Governance

28 July 2023

Fan Controlled Football cancels third season to focus on tech licensing and franchise sales

Tech-influenced league had raised US$55m in capital but now wants to reset.


21 June 2023

How the WNBA, DC United and HighlightHer are reaching Gen Z audiences

Gen Z remains a sought after but hard to retain demographic. DC United’s Danita Johnson, the WNBA’s Colie Edison and HighlightHer’s Arielle Chambers outli...


4 May 2023

SportsPro Reviews… Jessica Berman’s first year as NWSL commissioner

Jessica Berman’s first year as commissioner of the National Women's Soccer League was as much about dealing with the past as building for the future. After 12...


24 April 2023