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Company Size

10,001+ employees


Minneapolis, MN

Apple launches Vision Pro AR headset and new sports features for Apple Watch

Tech firm could provide a new content platform for the sports industry.

Emerging Technology

6 June 2023

Experiential Squared eyes Nascar expansion after US$7m funding round

1/ST the lead investor in MyRacehorse platform.


5 June 2023

Drake collabs, sneaker culture and Ronaldinho’s playlist… What Barcelona and Spotify have learned from one year of working together

FC Barcelona and Spotify have just completed the first season of their expansive four-year sponsorship deal. Sergi Ricart, the LaLiga club’s chief marketing a...


2 June 2023

F1 to collaborate with Sky on kids broadcast for Hungarian GP

Broadcaster to produce dedicated feed tailored for younger audiences in UK and Germany.

Content & Programming

1 June 2023

Oakland Athletics reach tentative funding deal for new Las Vegas ballpark

State of Nevada set to provide up to US$380m in funding for US$1.5bn stadium.

Politics & Governance

25 May 2023

What the 2023 WNBA season will tell us about the future of the league

‘Growth’ is the word on everyone’s lips as the Women’s National Basketball Association (WNBA) returns for its 27th season. As the teams prepare for tip-...


19 May 2023

Study: 34% of sports fans aged 18 to 24 prefer highlights over full games

Every other age group favours watching games in their entirety.

Social Media & Fan Engagement

18 May 2023

Oakland Athletics agree new deal for stadium site on Las Vegas Strip

MLB team reaches agreement with Bally’s to build a US$1.5 bn, 30,000-seater stadium.

Politics & Governance

16 May 2023