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State Farm





Company Size

10,001+ employees


Bloomington, Illinois

Why it doesn’t make sense for the Premier League to abandon the 3pm blackout… yet

The Premier League's domestic rights growth has been driven by careful supply management. Offering all games to broadcasters would flood the market and limit fu...


7 July 2023

MLB 2023 commercial guide: Every franchise, every sponsor, all the major TV deals

SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.


3 April 2023

SportsPro Reviews… FanDuel’s live Super Bowl commercial

FanDuel’s month-long ‘Kick of Destiny’ campaign culminated with Rob Gronkowski attempting a 25-yard field goal in the first-ever live Super Bowl ad. In it...


15 February 2023

Super Bowl scores biggest audience since 2017 as 113m tune into Fox to see Kansas City Chiefs’ comeback win

Rihanna's brings in second highest halftime show audience with 118.7m viewers.

Content & Programming

14 February 2023

Super Bowl 2023 preview: How the Kansas City Chiefs and Philadelphia Eagles compare commercially ahead of Arizona showdown

A landmark event on the US calendar, Super Bowl LVII promises to break all sorts of records. Ahead of kick-off at State Farm Stadium, SportsPro provides the low...


10 February 2023

Study: 58% of US viewers would be interested in a metaverse Super Bowl experience

One quarter of viewers would like to see more interactive features during this year's game.

Social Media & Fan Engagement

7 February 2023

Super Bowl 2023 betting on course to hit record US$1.1bn

US sportsbooks forecast to surpass 2022 total of US$947m for NFL showpiece.

1 February 2023

Study: Super Bowl LVII to bring in US$600m for Arizona economy

80% to 90% of 100k people attending Super Bowl-related events expected to be from outside Arizona.


30 January 2023