The Premier League's domestic rights growth has been driven by careful supply management. Offering all games to broadcasters would flood the market and limit fu...
7 July 2023
SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.
3 April 2023
FanDuel’s month-long ‘Kick of Destiny’ campaign culminated with Rob Gronkowski attempting a 25-yard field goal in the first-ever live Super Bowl ad. In it...
15 February 2023
Rihanna's brings in second highest halftime show audience with 118.7m viewers.
Content & Programming
14 February 2023
A landmark event on the US calendar, Super Bowl LVII promises to break all sorts of records. Ahead of kick-off at State Farm Stadium, SportsPro provides the low...
10 February 2023
One quarter of viewers would like to see more interactive features during this year's game.
Social Media & Fan Engagement
7 February 2023
US sportsbooks forecast to surpass 2022 total of US$947m for NFL showpiece.
1 February 2023
80% to 90% of 100k people attending Super Bowl-related events expected to be from outside Arizona.
30 January 2023