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St Louis Blues




Sports property

Company Size

51-200 employees


St Louis, MO

St Louis Blues launch blockchain-powered ‘Bluenatics Passport’ fan ID

Multi-year partnership with Credenza will see Web 3.0 tech deployed across NHL team's digital infrastructure.

Emerging Technology

16 June 2023

St Louis Cardinals sew up Stifel jersey patch sponsorship

Financial services company agrees second jersey sponsorship deal with St Louis-based team.


3 May 2023

Andrea Varnier confirmed as Milan Cortina 2026 CEO, plus more

All the week’s movers & shakers in one place.

Politics & Governance

18 November 2022

2022 Winter Classic is NHL’s most-watched regular season game in US cable history

1.4m tune in on TNT for New Year’s Day outdoor ice hockey fixture.

Media Rights

5 January 2022

NHL renews local streaming deal with Sinclair

Expanded partnership first hurdle for media company's local DTC sports plan.

OTT & Digital

6 December 2021

Sponsorship and marketing newsletter 19/08: The NHL’s next big sponsorship opportunity

SportsPro deputy editor Sam Carp's fortnightly briefing bringing you up to speed with all things sports sponsorship and marketing.


20 August 2021

Penguins-Flyers opener is NBCSN’s most-watched NHL regular season game ever

Network averages 972,000 viewers for Philadelphia Flyers’ 6-3 win over Pittsburgh Penguins.

OTT & Digital

15 January 2021

Report: Stanley Cup Final TV ratings down 61% on 2019

NBC draws average 2.15m viewers as Tampa Bay Lightning beat Dallas Stars in six games.

Media Rights

30 September 2020