<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

SAP


Founded

1972

Sector

Technology

Company Size

10,001+ employees

Location

Walldorf, BW

DFL moves to tighten 50+1 ownership rule for Bundesliga clubs

German soccer body doesn’t want to grant further exemptions to current regulations.

Politics & Governance

9 March 2023

TSG Hoffenheim owner Dietmar Hopp relinquishes 50+1 exemption

German top-flight club’s majority voting rights returned to members.

Politics & Governance

2 March 2023

WTA Tour and Morgan Stanley serve up global partnership

US investment firm becomes presenting partner of tour's 'Come Play' initiative for young female tennis players.

Sponsorship

2 March 2023

Nike, Lego, SAP, Visa: Why these brands are sector-leaders in sporting impact

This year’s Laureus Sport For Good Index celebrates the positive impact being made through sport by brands from a variety of sectors. SportsPro looks at how t...

Analysis

7 November 2022

From oil and gas to betting and crypto… ranking the riskiest sports sponsorship categories

In the wake of the backlash to British Cycling's Shell partnership, SportsPro takes a sector-by-sector look at the risk level for rights holders in partnering w...

Opinion

28 October 2022

NHL launch sustainability platform with SAP

NHL Venue Metrics will enable the league to analyse its entire carbon footprint, including all teams.

Sponsorship

27 October 2022

NHL 2022/23 commercial guide: Every team, every sponsor, all the major TV deals

As the Nashville Predators and San Jose Sharks prepare to face off in Prague, SportsPro breaks down the commercial picture in North America's preeminent ice hoc...

Analysis

7 October 2022

NFL 2022 commercial guide: All the teams, sponsors and broadcasters

As the world's most lucrative sports league returns, SportsPro presents its annual breakdown of all the commercial details you need to know about the NFL and it...

Analysis

7 September 2022