<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">






Company Size

1,001-5,000 employees


San Mateo, California

US Open becomes latest tennis major with Roblox experience

‘Champions of the Court’ offers fans playable matches, rewards and interactive features.

Social Media & Fan Engagement

25 August 2023

Five of the best 2023 Women’s World Cup marketing campaigns

With Spain set to meet England in Sunday’s Fifa Women’s World Cup final, SportsPro asked members of the NEW ERA class of 2022/23 to pick out some of their f...


17 August 2023

FIFA Women's World Cup Upland
Fifa creates gamified Web 3.0 Women’s World Cup metaverse in Upland

Soccer’s governing body continues digital expansion in post-EA world.

Emerging Technology

21 July 2023

FIFA Roblox
Fifa expands Roblox presence as platform gears up for Meta Quest VR launch

Women’s World Cup games, highlights and avatars are coming to Fifa World.

Emerging Technology

13 July 2023

Simulators, AI commentary and Fortnite… what Wimbledon’s sponsors have planned for the 2023 championships

As the 136th edition of the grass-court Grand Slam gets underway, SportsPro takes a look at how the likes of Barclays, American Express and IBM are activating t...


3 July 2023

Wimbledon’s new Fortnite plugin seeks to expand tournament’s youth appeal

Tennis Grand Slam also adds new features to Roblox as part of digital strategy.

Emerging Technology

27 June 2023

NFL enters the metaverse with official Roblox store
Roblox targets older audiences with dedicated 17+ experiences

Social gaming platform is hugely popular with younger users.

Emerging Technology

23 June 2023

NHL launches Roblox experience to reach new and younger fans

League’s puck tracking data will form an integral part of new digital environment.

Performance Technology

27 April 2023