Founded
2005
Sector
Sports property
Company Size
201-500
Location
Milton Keynes, UK
News
F1 extends global Heineken sponsorship in multi-year deal
Dutch brewery has been a top-tier sponsor of global motorsport series for seven years.
Sponsorship
31 May 2023
News
Honda confirms F1 return with Aston Martin
Japanese manufacturer to link up with Silverstone outfit from 2026.
Sponsorship
24 May 2023
Analysis
F1 2023 commercial guide: Every team, every sponsor, all the major TV deals
SportsPro presents all the commercial details you need to know about Formula One ahead of its hotly anticipated return in Bahrain this weekend.
Analysis
3 March 2023
News
Matthew O’Donohoe named president of CAA Sports International, plus more
All the week’s Movers & Shakers in one place.
Politics & Governance
10 February 2023
News
Crypto not facing “the beginning of the end” in F1
Mercedes, Red Bull, Ferrari and AlphaTauri have all recently split with cryptocurrency partners.
Sponsorship
11 January 2023
Features
Ten Influencers 2023: Why these figures will define the sports industry year ahead
SportsPro presents its annual list of ten influential figures whose work will be setting the sporting agenda for the coming 12 months.
Features
6 January 2023
Analysis
2022 in review: The sports business year in deals
As the curtain comes down on 2022, SportsPro presents a month-by-month look back at the deal-making highlights from the past year.
Analysis
20 December 2022
News
Tezos ending Red Bull sponsorship deal
Blockchain platform now missing from F1 team’s list of partners on its website.
Sponsorship
16 December 2022
