
1948
Sports goods and apparel
10,001+ employees
Herzogenaurach, Germany
Players have complained about jerseys retaining sweat and affecting performance.
Sponsorship
29 September 2023
NFL quarterback signs long-term deal with Boston-based sportswear brand.
Personal Endorsement
8 September 2023
Four-year deal includes men’s, women’s and sevens teams.
Sponsorship
8 September 2023
Groupe Artémis president buys stake from TPG in deal that values agency giant at ‘US$7bn’.
Acquisitions
8 September 2023
All the week's Movers & Shakers in one place.
Politics & Governance
25 August 2023
The wealthiest soccer league in the world continues to reign supreme when it comes to social following, broadcast rights revenue and sponsorship earnings. Ahead...
Analysis
9 August 2023
German sportswear giant saw sales in the Americas decline despite growth elsewhere.
Finances
27 July 2023
As the first-ever 32-team Fifa Women’s World Cup gets underway, SportsPro presents a country-by-country breakdown of all the commercial details you need to kn...
Analysis
20 July 2023