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Sports goods and apparel

Company Size

10,001+ employees


Herzogenaurach, Germany

Report: Aston Villa look to cut short Castore kit deal amid ‘wet-look’ shirt fallout

Players have complained about jerseys retaining sweat and affecting performance.


29 September 2023

Chicago Bears’ Justin Fields touches down with Reebok partnership

NFL quarterback signs long-term deal with Boston-based sportswear brand.

Personal Endorsement

8 September 2023

Irish Rugby extends Canterbury kit partnership until 2028

Four-year deal includes men’s, women’s and sevens teams.


8 September 2023

CAA majority stake sold to Francois-Henri Pinault

Groupe Artémis president buys stake from TPG in deal that values agency giant at ‘US$7bn’.


8 September 2023

Spanish players refuse to play until Luis Rubiales resigns as RFEF president, plus more

All the week's Movers & Shakers in one place.

Politics & Governance

25 August 2023

Premier League 2023/24 preview: What the stats say about English soccer’s commercial supremacy

The wealthiest soccer league in the world continues to reign supreme when it comes to social following, broadcast rights revenue and sponsorship earnings. Ahead...


9 August 2023

Puma sales jump by 11% to €2.12bn in Q2 2023

German sportswear giant saw sales in the Americas decline despite growth elsewhere.


27 July 2023

Women’s World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

As the first-ever 32-team Fifa Women’s World Cup gets underway, SportsPro presents a country-by-country breakdown of all the commercial details you need to kn...


20 July 2023