1965
Beverages
10,000+ employees
Purchase, New York
Champions Innovate to focus on how fans can help enhance 2024 final's social and environmental impact.
Startups
21 September 2023
Dutch brewer continues long-standing partnership until end of 2024/27 cycle.
Sponsorship
19 September 2023
Video game giant adds more licensed women’s leagues and includes female players in Ultimate Team.
Sponsorship
14 July 2023
Deal reportedly sees soft drinks brand become federation's second-biggest backer behind Nike.
Sponsorship
7 July 2023
Drinks giant's head of global sports and partnerships says the competition's format changes 'didn't impact' the renewal.
Sponsorship
21 June 2023
PepsiCo VP for international beverages marketing Bart LaCount says purpose is “at the core” of drinks brand’s activations.
Sponsorship
12 June 2023
European club soccer’s showpiece fixture will be played in Istanbul for the second time this weekend, when Manchester City will be going for a historic treble...
Analysis
8 June 2023
Multi-year deal covers Women’s Euro 2025, the Women’s Champions League and Women’s Finalissima.
Sponsorship
2 June 2023