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Company Size

10,000+ employees


Purchase, New York

Uefa has launched a program inviting startups to find sustainable solutions for the 2024 Champions League final.
Uefa invites startups to create sustainable solutions for Champions League sponsors

Champions Innovate to focus on how fans can help enhance 2024 final's social and environmental impact.


21 September 2023

Uefa has extended its partnership with Heineken covering the Champions League until 2027.
Uefa and Heineken extend Champions League sponsorship until 2027

Dutch brewer continues long-standing partnership until end of 2024/27 cycle.


19 September 2023

EA Sports exploits new freedoms to sign up PepsiCo as partner for EA FC 24

Video game giant adds more licensed women’s leagues and includes female players in Ultimate Team.


14 July 2023

US Soccer strikes ‘transformative’ Coca-Cola sponsorship deal

Deal reportedly sees soft drinks brand become federation's second-biggest backer behind Nike.


7 July 2023

Champions League renews global PepsiCo partnership for fourth cycle

Drinks giant's head of global sports and partnerships says the competition's format changes 'didn't impact' the renewal.


21 June 2023

Gatorade gains “immediate value” from Champions League final sponsorship

PepsiCo VP for international beverages marketing Bart LaCount says purpose is “at the core” of drinks brand’s activations.


12 June 2023

Champions League final commercial preview: How do Man City and Inter compare off the pitch?

European club soccer’s showpiece fixture will be played in Istanbul for the second time this weekend, when Manchester City will be going for a historic treble...


8 June 2023

Amazon and Uefa agree women’s soccer deal with AWS ‘growth’ plugin

Multi-year deal covers Women’s Euro 2025, the Women’s Champions League and Women’s Finalissima.


2 June 2023