Champions Innovate to focus on how fans can help enhance 2024 final's social and environmental impact.

Dutch brewer continues long-standing partnership until end of 2024/27 cycle.

Video game giant adds more licensed women’s leagues and includes female players in Ultimate Team.

Deal reportedly sees soft drinks brand become federation's second-biggest backer behind Nike.

Drinks giant's head of global sports and partnerships says the competition's format changes 'didn't impact' the renewal.

PepsiCo VP for international beverages marketing Bart LaCount says purpose is “at the core” of drinks brand’s activations.

European club soccer’s showpiece fixture will be played in Istanbul for the second time this weekend, when Manchester City will be going for a historic treble...

Multi-year deal covers Women’s Euro 2025, the Women’s Champions League and Women’s Finalissima.