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Panini


Founded

1961

Sector

Consumer products

Company Size

501 - 1,000 employees

Location

Modena, Emilia Romagna

NFLPA swaps Panini for Fanatics as trading card battle heats up

Players’ union takes up Fanatics deal early as Panini suffers latest blow.

Licensing

22 August 2023

Women’s World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

As the first-ever 32-team Fifa Women’s World Cup gets underway, SportsPro presents a country-by-country breakdown of all the commercial details you need to kn...

Analysis

20 July 2023

European League of Football taps AWS to enhance remote production capabilities

League aims to streamline broadcasts by leveraging cloud-based tools and infrastructure.

Sponsorship

26 May 2023

Rugby must address “clear misses” for engaging new fans, says URC CEO

Martin Anayi highlights need for youth-focused offerings and more playing opportunities.

Sponsorship

16 May 2023

Shohei Ohtani adds New Balance to growing partnership portfolio

LA Angels two-way star ends eight-year deal with Asics.

Personal Endorsement

31 January 2023

Fifa+ adds match highlights, games, and in-stadium features ahead of World Cup
Fifa+ adds match highlights, games, and in-stadium features ahead of World Cup

Platform features Qatar 2022 fantasy, plus access to AR stats and replays for fans at tournament venues.

OTT & Digital

18 November 2022

Qatar 2022 World Cup commercial guide: Every team, every sponsor, every venue and all the major TV deals

As the world's best national soccer teams descend on the Middle East, SportsPro presents a country-by-country breakdown of all the commercial details you need t...

Analysis

18 November 2022

Why muted marketing activity around the Qatar World Cup could have something to do with Christmas

As the Fifa World Cup edges closer to kick off, SportsPro explores some of the less talked-about challenges facing sponsors during Qatar 2022.

Opinion

10 November 2022