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Orlando Magic




Sports property

Company Size



Orlando, FL

Atlanta Hawks expand partnership with JP Morgan Chase

Deal covers official bank, credit card, wealth management and investment designation of NBA and State Farm Arena. 


27 October 2022

Study: Golden State Warriors claim top spot in China’s NBA online popularity poll

Steph Curry and Klay Thompson top Mailman's player rankings on Weibo.

Social Media & Fan Engagement

13 October 2022

NBA and Sinclair confirm local streaming rights deal

Diamond Sports Group contract includes DTC and outer market distribution rights for 16 NBA teams.

OTT & Digital

14 January 2022

NBA 2021/22 commercial guide: Every team, the marquee sponsors and the major TV deals

As the Milwaukee Bucks prepare to tip-off the new NBA season against the Brooklyn Nets, SportsPro brings you a definitive rundown of all the key details off the...


15 October 2021

Sports Tech 101 – Part one: Stadiums and venues

SportsPro has teamed up with Sports Tech World Series (STWS) to bring you monthly insights into the current challenges, industry trends, innovative use cases an...


21 July 2021

“Our voices are louder when we stand together”: How 2020 ushered in a new era of athlete activism

Athlete activism has been around for generations, but 2020 was different. In a year when the world was desperate for leadership, it was sportsmen and women who ...

From The Magazine

22 January 2021

‘It will forever be known as the Disney model’: How Orlando made the NBA and MLS bubbles a reality

When two of North America’s major leagues announced plans to restart in the same location, many doubted whether it could be done safely. As it turned out, no ...

From The Magazine

11 November 2020

Sam Carp | The NBA bubble was a success, but further challenges await on the outside

The NBA was the last of the major leagues to finish its season inside a bubble environment, but the bigger challenge could be returning to life outside of it, w...


16 October 2020