As English soccer's top flight returns, SportsPro looks back on some of the biggest developments from the busiest period of commercial activity for Premier Leag...

MMA promotion has been an enthusiastic adopter of metaverse technology.

All of the week’s Movers & Shakers in one place.

A growth mindset and a more clearly defined product helped improve the WTA’s fortunes after the turn of the century. A desire for expansion on all fronts burn...

Commercial maturity defined the WTA’s adolescent years, with constant financial growth giving rise to several historic milestones. As the top players revelled...

The Women’s Tennis Association is an outlier in the world of sport; a self-sustaining, commercially successful women’s property with a decades-long traditio...

A season-long marketing campaign, dubbed ‘Just Starting’, celebrates the WTA’s 50th anniversary in 2023. Its title speaks to the tour’s belief that even...

The old maxim ‘a woman's work is never done’ aptly encapsulates the WTA’s overarching mission. From its formation as a rebel alliance to its modern-day ro...