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Sports & entertainment

Company Size

501-1,000 employees


Stamford, USA

Chelsea’s shirt saga, Newcastle’s Sela deal and one last bet: The Premier League sponsorship stories that defined the summer

As English soccer's top flight returns, SportsPro looks back on some of the biggest developments from the busiest period of commercial activity for Premier Leag...


10 August 2023

UFC brings more live fights and metaverse experience to Horizon Worlds and Xtadium

MMA promotion has been an enthusiastic adopter of metaverse technology.

OTT & Digital

3 August 2023

MLB commissioner Rob Manfred secures contract extension, plus more

All of the week’s Movers & Shakers in one place.

Politics & Governance

28 July 2023

The WTA at 50: Part three – Taking women’s tennis to the next level

A growth mindset and a more clearly defined product helped improve the WTA’s fortunes after the turn of the century. A desire for expansion on all fronts burn...


19 June 2023

The WTA at 50: Part two – The makings of a most marketable enterprise

Commercial maturity defined the WTA’s adolescent years, with constant financial growth giving rise to several historic milestones. As the top players revelled...


19 June 2023

The WTA at 50: A SportsPro special series

The Women’s Tennis Association is an outlier in the world of sport; a self-sustaining, commercially successful women’s property with a decades-long traditio...


19 June 2023

The WTA at 50: Part five – CVC, Hologic and the future of women’s tennis

A season-long marketing campaign, dubbed ‘Just Starting’, celebrates the WTA’s 50th anniversary in 2023. Its title speaks to the tour’s belief that even...


19 June 2023

The WTA at 50: Part one – How the original purpose-driven sports organisation changed the game

The old maxim ‘a woman's work is never done’ aptly encapsulates the WTA’s overarching mission. From its formation as a rebel alliance to its modern-day ro...


19 June 2023