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New York Yankees




Sports property

Company Size



Bronx, NY

Aaron Judge has become the fifth MLB player to sign a shoe deal with Jordan.
New York Yankees’ Aaron Judge lands Jordan Brand endorsement

Five-time All-Star becomes fifth current MLB player on Nike-owned brand's roster.

Personal Endorsement

21 August 2023

Study: Dallas Cowboys worth US$9.2bn as average NFL team sees 24% valuation increase

New York Giants pegged at US$7.04bn to jump up to second in value rankings.


8 August 2023

New York Yankees ink ‘US$25m per season’ Starr Insurance jersey patch deal

Insurance firm becomes signature partner of MLB franchise in long-term extension through 2031.


13 July 2023

YES Network loyalty scheme offers fans rewards for watching Yankees, Nets and Liberty games

YES Rewards awards points that can be exchanged for gift cards and real-world goods.

OTT & Digital

30 June 2023

SportsPro Reviews… The 2023 MLB London Series

Is MLB catching on in the UK? Does the London Stadium work as a baseball venue? And what even goes in a Donut Burger? To see for itself, SportsPro made the shor...


28 June 2023

MLB has “tremendous confidence” in self-producing live games amid RSN chaos

League's CRO Noah Garden says it has reached more fans with its production of San Diego Padres' games.

Politics & Governance

26 June 2023

MLB commissioner stresses UK commitment as Mets and Phillies confirmed for 2024 London games

Rob Manfred says number of UK baseball fans has doubled since league debuted at London Stadium in 2019.

Bidding & Hosting

23 June 2023

Report: Tampa Bay Rays being eyed up by Trip Miller for US$1.85bn takeover

Franchise's principal owner Stuart Sternberg said to be 'testing the market'.

Politics & Governance

19 June 2023