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New Balance




Sports goods and apparel

Company Size

5001 - 10,000 employees


Brighton, MA

Cricket South Africa bags Lotto kit deal

Italian brand replaces Castore at national governing body.


5 September 2023

Roma confirm ‘€5m per season’ Adidas kit partnership

German sportswear giant replaces New Balance as Italian club's kit supplier.


4 July 2023

Simulators, AI commentary and Fortnite… what Wimbledon’s sponsors have planned for the 2023 championships

As the 136th edition of the grass-court Grand Slam gets underway, SportsPro takes a look at how the likes of Barclays, American Express and IBM are activating t...


3 July 2023

Athletic Bilbao kit deal sees Castore deepen LaLiga presence

UK sportswear brand replaces New Balance as Spanish club's kit supplier from 2023/24.


26 April 2023

MLB 2023 commercial guide: Every franchise, every sponsor, all the major TV deals

SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.


3 April 2023

Shohei Ohtani adds New Balance to growing partnership portfolio

LA Angels two-way star ends eight-year deal with Asics.

Personal Endorsement

31 January 2023

Report: AS Roma sued by New Balance amid Adidas reports

Serie A club not confident of legal victory in kit deal dispute.


5 January 2023

Qatar 2022 World Cup commercial guide: Every team, every sponsor, every venue and all the major TV deals

As the world's best national soccer teams descend on the Middle East, SportsPro presents a country-by-country breakdown of all the commercial details you need t...


18 November 2022