Website
Founded
1906
Sector
Sports goods and apparel
Company Size
5001 - 10,000 employees
Location
Brighton, MA
News
Cricket South Africa bags Lotto kit deal
Italian brand replaces Castore at national governing body.
Sponsorship
5 September 2023
News
Roma confirm ‘€5m per season’ Adidas kit partnership
German sportswear giant replaces New Balance as Italian club's kit supplier.
Sponsorship
4 July 2023
Analysis
Simulators, AI commentary and Fortnite… what Wimbledon’s sponsors have planned for the 2023 championships
As the 136th edition of the grass-court Grand Slam gets underway, SportsPro takes a look at how the likes of Barclays, American Express and IBM are activating t...
Analysis
3 July 2023
News
Athletic Bilbao kit deal sees Castore deepen LaLiga presence
UK sportswear brand replaces New Balance as Spanish club's kit supplier from 2023/24.
Sponsorship
26 April 2023
Analysis
MLB 2023 commercial guide: Every franchise, every sponsor, all the major TV deals
SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.
Analysis
3 April 2023
News
Shohei Ohtani adds New Balance to growing partnership portfolio
LA Angels two-way star ends eight-year deal with Asics.
Personal Endorsement
31 January 2023
News
Report: AS Roma sued by New Balance amid Adidas reports
Serie A club not confident of legal victory in kit deal dispute.
Sponsorship
5 January 2023
Analysis
Qatar 2022 World Cup commercial guide: Every team, every sponsor, every venue and all the major TV deals
As the world's best national soccer teams descend on the Middle East, SportsPro presents a country-by-country breakdown of all the commercial details you need t...
Analysis
18 November 2022
