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Microsoft


Founded

1975

Sector

Technology

Company Size

10,001+ employees

Location

Redmond, Washington

Whoop
Whoop launches OpenAI-powered fitness coach as ChatGPT learns to search the internet

Whoop Coach promises to enable the first generative AI wearables.

Performance Technology

28 September 2023

WNBA Brittney Griner
NBA Launchpad looks for women’s basketball tech startups

WNBA involved in series three of sports tech incubator.

Startups

11 September 2023

Microsoft hopes new US$69bn bid for Activision Blizzard will gain UK approval

Tech giant’s proposed takeover had been blocked by UK competition authorities.

Investment

22 August 2023

ESPN
Report: Disney holds talks with Verizon over ESPN partnership

Media giant is seeking a strategic partner for ESPN ahead of full DTC service.

OTT & Digital

21 August 2023

Jude Bellingham Real Madrid
LaLiga and Globant partner with Microsoft to create AI tech services for sport

Initial focus is on coaching tools, real time subtitles, and content translation.

Startups

17 August 2023

Lionel Messi argentina World Cup 2022
Microsoft warns sport is a prime target for ‘widespread and opportunistic’ cyberattacks

Tech giant helped protect the 2022 Fifa World Cup in Qatar.

Big Tech

11 August 2023

ESPN
Report: Disney targets tech sector for ESPN partnership

Media giant also brings back Kevin Mayer and Tom Staggs as consultants ahead of DTC migration.

OTT & Digital

1 August 2023

Jordan Love Green Bay Packers NFL
Green Bay Packers and Microsoft raise US$70m for TitletownTech VC fund

Fund will target sports tech startups and firms helping address local challenges.

Investment

25 July 2023