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Memphis Grizzlies




Sports property

Company Size



Memphis, TN

Ja Morant, Powerade, and the perils of influencer marketing in the social media age

As Ja Morant returns from an eight-game suspension, SportsPro looks at how his off-court behaviour forced a sponsor to pull ads just days after announcing a dea...


23 March 2023

Study: Golden State Warriors top NBA franchise valuation list at US$7.56bn

NY Knicks fall to second in NBA list despite seeing valuation grow 8%.


13 December 2022

Nike confirms cancellation of Kyrie Irving deal

NBA star’s contract was suspended in November amid controversy over promoting antisemitic video.


6 December 2022

NBA Players Association launches new high school basketball tournament

Gold Level Sports onboard to assist with knockout tournament for 16 best high schools.


23 November 2022

NBA 2022/23 commercial guide: Every team, the key sponsors and the major TV deals

As the National Basketball Association (NBA) returns for its 77th season, SportsPro presents its annual breakdown of all the key details off the court.


14 October 2022

Study: Golden State Warriors claim top spot in China’s NBA online popularity poll

Steph Curry and Klay Thompson top Mailman's player rankings on Weibo.

Social Media & Fan Engagement

13 October 2022

NBA and Sinclair confirm local streaming rights deal

Diamond Sports Group contract includes DTC and outer market distribution rights for 16 NBA teams.

OTT & Digital

14 January 2022

FedEx ends long-term ATP partnership

Logistics firm had been an official partner of tennis tour since 2010.


5 January 2022