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Los Angeles Lakers


Founded

1948

Sector

Sports property

Company Size

51-200

Location

Los Angeles, CA

Billie Jean King Cup nets ‘substantial’ TWG Global investment

The ITF will hold a 51% majority share in the women's tennis tournament's new commercial entity.

Investment

3 August 2023

WNBA TV audiences up 67% at 2023 season’s halfway point

ABC, CBS, ESPN and ESPN2 averaging 556k viewers per game as league trends towards most watched regular season in more than 20 years.

Sponsorship

17 July 2023

Crypto.com suspends institutional exchange but sports sponsorship deals unaffected

Cryptocurrency exchange says it remains ‘confident’ in other offerings.

Sponsorship

12 June 2023

Warriors v Lakers draws largest non-Christmas NBA regular season audience in four years

Lakers' win watched by average of 3.95m viewers on Disney-owned ABC.

Content & Programming

8 March 2023

Report: New York Knicks targeting US$30m per year for new jersey patch deal

Asking price set at top end of NBA market as Sportfive look for Squarespace replacement.

Sponsorship

24 February 2023

Ed Dixon | Jake Paul’s PFL deal shows the balance of power has shifted towards influencer athletes

The MMA promotion has handed the divisive social media personality a stake in the company in return for his involvement with the series. As the presence of inte...

Opinion

16 January 2023

Study: Golden State Warriors top NBA franchise valuation list at US$7.56bn

NY Knicks fall to second in NBA list despite seeing valuation grow 8%.

Finances

13 December 2022

Seattle Seahawks’ expanded Amazon ‘Just Walk Out’ kiosks at Lumen Field now the most of any US sports venue

NFL team adding three more 'Just Walk Out' stores to main concourse at 68,740-seater home.

Big Tech

25 November 2022