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Legends


Founded

2008

Sector

Sports & entertainment

Company Size

1,001-5,000 employees

Location

New York, USA

Indy 500 preview: IMS president Doug Boles on hosting the biggest event in motorsport

Ahead of this weekend’s Indy 500, BlackBook Motorsport talks to Doug Boles, president of Indianapolis Motor Speedway, about what to expect from this year’s ...

Analysis

26 May 2023

Esports’ Team LDLC to cease operations

French outfit cites failure to 'carve out a sufficient positioning among the general public'.

Politics & Governance

19 May 2023

How Goal’s app redesign used Opta data to drive time spent on the platform

Duncan Worth, SVP of product and technology at Footballco, reflects on how the development of digital soccer publisher Goal's new app came together in time for ...

Analysis

21 April 2023

LPGA and Legends partner up to drive fan engagement and growth

Women's golf tour taps agency's merchandise and technology solutions services.

Social Media & Fan Engagement

18 April 2023

Esports’ Astralis considers delisting as Faze Clan posts US$53.2m loss

Danish company initiates strategic review following fall in stock price.

Finances

3 April 2023

‘It’s a perfect storm’: How the cost-of-living crisis is hitting the UK live events business

The UK live events industry was forced to adapt to survive throughout Covid, yet a cocktail of economic pressures - from rising costs and inflation to Brexit - ...

Features

31 March 2023

Los Angeles Rams QB Matthew Stafford invests in Angel City

NFL star's family join NWSL frranchise's star-studded roster of investors.

Investment

27 March 2023

PGA of America taps Legends to bolster sponsorship portfolio

Marketing agency tasked with sourcing new partners for US golf tournaments including the men's and women's PGA Championships.

Sponsorship

15 March 2023