Chicago-based tech firm also named global partner and official smartphone of NBA franchise.

NBA and WNBA teams' local broadcasts also to be made available on the Bally Sports+ streaming service.

Cryptocurrency brands spend more than US$130m, representing one third of all new deals.

As the 26th WNBA season gets underway, SportsPro takes a closer look at the commercial picture in North America’s premier women’s basketball competition.

Consumer electronics brand's reported US$10m a year agreement includes official smartphone partner designation.

Diamond Sports Group contract includes DTC and outer market distribution rights for 16 NBA teams.

Los Angeles Clippers see value jump 20% in Sportico’s 2021 team valuations.

Multi-year deal worth between US$300m and US$400m, according to US media reports.