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Indiana Fever




Sports property

Company Size



Indianapolis, IN

By putting players first, Athletes Unlimited boasts a sustainable model for women’s sports

Launched in 2020 as a softball league, Athletes Unlimited now operates five-week, tournament-style seasons across four sports. Jon Patricof, the company’s co-...


10 July 2023

Aliyah Boston scores Adidas endorsement deal

WNBA Draft top pick previously had a NIL deal with Under Armour.

Personal Endorsement

10 May 2023

Indiana Pacers and Bally Sports Indiana agree local rights extension

NBA and WNBA teams' local broadcasts also to be made available on the Bally Sports+ streaming service.

OTT & Digital

8 September 2022

Amazon Prime Video bags Seattle Storm local streaming deal

OTT service also set to stream 17 nationally exclusive WNBA games for 2022 season.

OTT & Digital

22 April 2022

LA Clippers land Aspiration as first Intuit Dome founding partner

Multi-year deal worth between US$300m and US$400m, according to US media reports.


28 September 2021

WNBA 2021 commercial guide: Every franchise, every sponsor, all the major TV deals

With the WNBA's landmark 25th season now in full swing, SportsPro presents a definitive team-by-team rundown of all the off-court details you need to know about...


19 May 2021

“Our voices are louder when we stand together”: How 2020 ushered in a new era of athlete activism

Athlete activism has been around for generations, but 2020 was different. In a year when the world was desperate for leadership, it was sportsmen and women who ...

From The Magazine

22 January 2021

Top Story: NFL scores AB InBev’s Babe as first wine sponsor

All the need-to-know deals from across the industry.


31 October 2019