Dutch brewer continues long-standing partnership until end of 2024/27 cycle.
19 September 2023
As the tenth edition of the men's Rugby World Cup gets underway in France, SportsPro breaks down all the commercial information you need to know about the tourn...
6 September 2023
Banking group takes over from beer brand on five-year deal.
1 September 2023
European club soccer’s showpiece fixture will be played in Istanbul for the second time this weekend, when Manchester City will be going for a historic treble...
8 June 2023
Multi-year deal covers Women’s Euro 2025, the Women’s Champions League and Women’s Finalissima.
2 June 2023
Dutch brewery has been a top-tier sponsor of global motorsport series for seven years.
31 May 2023
Premier League side will stage climax of Heineken Champions Cup and Challenge Cup next May.
Bidding & Hosting
27 April 2023
Sony brand become partner of all European women's soccer until 2025.
22 March 2023