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Company Size

10,001+ employees


Amsterdam, Netherlands

Uefa has extended its partnership with Heineken covering the Champions League until 2027.
Uefa and Heineken extend Champions League sponsorship until 2027

Dutch brewer continues long-standing partnership until end of 2024/27 cycle.


19 September 2023

Rugby World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

As the tenth edition of the men's Rugby World Cup gets underway in France, SportsPro breaks down all the commercial information you need to know about the tourn...


6 September 2023

The EPCR has announced Investec as the Champions Cup's new title sponsor.
Champions Cup replaces Heineken with Investec as new title sponsor

Banking group takes over from beer brand on five-year deal.


1 September 2023

Champions League final commercial preview: How do Man City and Inter compare off the pitch?

European club soccer’s showpiece fixture will be played in Istanbul for the second time this weekend, when Manchester City will be going for a historic treble...


8 June 2023

Amazon and Uefa agree women’s soccer deal with AWS ‘growth’ plugin

Multi-year deal covers Women’s Euro 2025, the Women’s Champions League and Women’s Finalissima.


2 June 2023

F1 extends global Heineken sponsorship in multi-year deal

Dutch brewery has been a top-tier sponsor of global motorsport series for seven years.


31 May 2023

Tottenham Hotspur Stadium to host 2024 European club rugby finals

Premier League side will stage climax of Heineken Champions Cup and Challenge Cup next May.

Bidding & Hosting

27 April 2023

Women’s Champions League and Women’s Euro 2025 land PlayStation deal

Sony brand become partner of all European women's soccer until 2025.


22 March 2023