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Formula One




Sports property

Company Size

501-1,000 employees


London, UK

Former F1 driver Sebastian Vettel part of German SailGP team investment group

Four-time world champion partners with Olympic bronze medalist Erik Heil and team owner Thomas Riedel on sailing project.


31 May 2023

F1 extends global Heineken sponsorship in multi-year deal

Dutch brewery has been a top-tier sponsor of global motorsport series for seven years.


31 May 2023

Indy 500 preview: IMS president Doug Boles on hosting the biggest event in motorsport

Ahead of this weekend’s Indy 500, BlackBook Motorsport talks to Doug Boles, president of Indianapolis Motor Speedway, about what to expect from this year’s ...


26 May 2023

Honda confirms F1 return with Aston Martin

Japanese manufacturer to link up with Silverstone outfit from 2026.


24 May 2023

Report: A1GP resurrection plans seek US$100m investment

'World Cup of Motorsport' looks to return after 15-year absence.

Politics & Governance

23 May 2023

‘F1 not for sale,’ says Liberty CEO Greg Maffei

January's rumoured bid from Saudi PIF fuelled sale speculation.

Politics & Governance

19 May 2023

Study: 34% of sports fans aged 18 to 24 prefer highlights over full games

Every other age group favours watching games in their entirety.

Social Media & Fan Engagement

18 May 2023

StreamTime | Women’s World Cup blackout threat, ESPN DTC and Amazon’s Black Friday strategy

On this this episode of the StreamTime Podcast co-host Nick Meacham and Chris Stone break down the latest new stories and developments coming from the sports br...


17 May 2023