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Ford


Sector

Automotive

Company Size

10,001+ employees

Location

Michigan, United States

Honda confirms F1 return with Aston Martin

Japanese manufacturer to link up with Silverstone outfit from 2026.

Sponsorship

24 May 2023

MLB 2023 commercial guide: Every franchise, every sponsor, all the major TV deals

SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.

Analysis

3 April 2023

Report: Porsche rules out F1 entry in 2026

Talks with Red Bull and McLaren last year failed to come to fruition.

Politics & Governance

22 March 2023

F1 2023 commercial guide: Every team, every sponsor, all the major TV deals

SportsPro presents all the commercial details you need to know about Formula One ahead of its hotly anticipated return in Bahrain this weekend.

Analysis

3 March 2023

MLS 2023 commercial guide: Every franchise, every sponsor, all the major broadcast details

With Major League Soccer (MLS) back underway, SportsPro presents all the commercial information you need to know about the new season.

Analysis

27 February 2023

Study: NFL sponsorship revenue reaches US$1.88bn for 2022/23

League sees revenue rise 4% YoY, according to IEG.

Sponsorship

6 February 2023

Transmit.Live secures investment to develop intelligent sports streaming advertising tech
Transmit.Live secures investment to develop intelligent sports streaming advertising tech

Ads can be intelligently added to commercial breaks and in live action.

Emerging Technology

6 January 2023

Premier League expands Genius Sports deal to include skeletal tracking tech
Premier League expands Genius Sports deal to include skeletal tracking tech

New data will power semi-automated offside technology, new statistics and metaverse environments.

Performance Technology

27 October 2022