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Company Size

10,001+ employees


Abu Dhabi, UAE

Hawk Eye
More than just VAR: How Sony’s Sports Businesses are driving the data-driven digital transformation of sport

Hawk-Eye’s tracking and video replay technology has fundamentally altered how sport is played. Now, as Sony’s Sports Businesses group chief executive Rufus ...


2 October 2023

Report: Manchester United in advanced shirt sponsorship talks with Qualcomm

Premier League giants move to replace TeamViewer with deal worth UK£60m per year.


12 September 2023

Report: Chelsea hold talks with Riyadh Air over shirt sponsorship deal

Premier League club seeking UK£60m per year package covering men’s and women’s teams.


7 September 2023

Report: Atletico Madrid on course for Riyadh Air shirt sponsorship 

PIF-owned Saudi airline would replace WhaleFin as main sponsor of LaLiga club.


4 August 2023

Manchester City gain planning permission for Etihad Stadium expansion

North Stand expansion part of club's UK£300m investment plan.

28 July 2023

Manchester City net Asahi Super Dry training kit sponsorship

Japanese brewer's non-alcoholic brand gains key inventory on club's training kit.


4 July 2023

Champions League final commercial preview: How do Man City and Inter compare off the pitch?

European club soccer’s showpiece fixture will be played in Istanbul for the second time this weekend, when Manchester City will be going for a historic treble...


8 June 2023

Study: Manchester City oust Real Madrid as club soccer’s most valuable brand

Premier League champions score brand valuation of US$1.56bn in Brand Finance's annual ranking.


6 June 2023