Saving some standout examples, the goodwill towards female athletes has yet to translate into sustained sponsorship investment. SportsPro debunks some of the ex...

All the week’s Movers & Shakers in one place.

Experts working across the sports sponsorship and marketing sector make their predictions for 2023.

A team co-owned by basketball legend Michael Jordan will always attract interest from sponsors but, as Steve Lauletta, team president of 23XI Racing, explains, ...

Angel City’s star-studded lineup of investors and unique, community-driven business model saw the women’s soccer club become a major story even before its N...

Fans at Chase Center able to food to seats during games via delivery platform.

As the 26th WNBA season gets underway, SportsPro takes a closer look at the commercial picture in North America’s premier women’s basketball competition.

US-based delivery platform to support MLS Next age group clubs.