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Diageo


Founded

1977

Sector

Beverages

Company Size

10,001+ employees

Location

London, England

What next for Wrexham… Humphrey Ker and Shaun Harvey look ahead to life in League Two

Under the ownership of Hollywood actors Ryan Reynolds and Rob McElhenney, Wrexham have sealed their return to the EFL after a 15-year absence. With League Two s...

Analysis

22 May 2023

Sponsorworks to streamline Xero’s ticket and hospitality allocations for Fifa Women’s World Cup 2023

London, UK – Sponsorworks, a leading ticketing and hospitality software company, is excited to announce its new customer relationship with Xero, the global sm...

17 May 2023

MLB 2023 commercial guide: Every franchise, every sponsor, all the major TV deals

SportsPro presents its annual commercial breakdown of the world’s preeminent baseball league and its 30 teams.

Analysis

3 April 2023

MLS 2023 commercial guide: Every franchise, every sponsor, all the major broadcast details

With Major League Soccer (MLS) back underway, SportsPro presents all the commercial information you need to know about the new season.

Analysis

27 February 2023

Study: NFL sponsorship revenue hits record US$2.7bn for 2022/23

Key emerging brand categories include media, finance, and hotels and restaurants.

Sponsorship

11 January 2023

Angel City name Chevrolet as latest founding partner

US car brand joins NWSL franchise's third sponsorship tier, with 10% of deal revenue donated to community causes.

Sponsorship

26 September 2022

NFL and E & J Gallo strike ‘US$30m a year’ wine partnership

Brand to gain presence at premier events, via broadcast, as well as on league's social and digital platforms.

Sponsorship

9 June 2022

NFL 2021 commercial guide: All the teams, sponsors and broadcasters

With the return of the world’s preeminent football league, SportsPro presents a comprehensive rundown of all the major off-field developments from around the ...

Analysis

13 September 2021